Senior Designer at Marriott Content + Creative Marketing
April 2021 - May 2022
Freelance Client from 2017-2021
Love Travels Identity
Art Direction | Branding | Illustration | MOGFX
For Marriott International’s Love Travels DEI initiative, I helped evolve the campaign into a more expansive brand world, bridging illustration, motion, and multi-channel identity thinking. I developed a refreshed illustration system and animated assets for a branding update, while also exploring adjacent creative directions including merch concepts, photography approach, and logo refinements to ensure the identity could live beyond a single execution. The outcome was a more modern, expressive campaign toolkit designed for scalability, consistency, and emotional resonance across digital, social, and experiential applications.
Marriott Brand GIPHY Stickers
Illustration | MOGFX
While freelancing, I partnered with art directors across multiple Marriott International brands, including Marriott Bonvoy, Westin Hotels & Resorts, Renaissance Hotels, and Aloft Hotels, to create illustrated and animated Instagram Story stickers. The goal was to give each brand a more ownable, personality-forward Stories toolkit, while encouraging Marriott fans to use the stickers in their own content and extend the brand presence organically. I partnered with GIPHY to test pilot their brand platform for hosting these stickers, learning best practices and sharing those findings with the different teams at Marriott.
Instagram Stories Across Brands
Art direction | Design | Video Editing
Marriott Bonvoy Moments Social
Art Direction | Video Editing | On-Site Production
I created a series of recurring Instagram Stories “franchises” for Marriott Bonvoy to boost engagement and spotlight travel recommendations sourced from the community. In parallel, I produced on-site social content for multiple Marriott Bonvoy Moments experiences, capturing video and photography and creating real-time assets alongside members at marquee events, including the US Open with Andy Roddick, the Pro Bowl with Jerry Rice, and red-carpet moments around the Academy Awards.